This
Mood board represents “Who
would be the audience for my media product”, it shows several
images that are associated with my target audience, which is 17 to 25, such as
affordable food places (e.g. McDonald’s and Subway etc.) and also brands and
activities that are also associated with my target audience. I didn't want to target a particular gender thats why I thought I chose images that represented both genders. I first thought about what my target age group would be able to afford, as they are particularly vulnerable to student fees so these images also represent the social economic group they belong to.
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